I work where ambition lives
Turning meaning and emotion into a growth engine for your business
Marketing consultant: strategy, brand, communication for business growth
Marketing consultant: strategy, brand, communication for business growth
ABOUT
Fifteen years building brand marketing at the intersection of strategy, creative, product, and business — so that meaning and emotion translate into recognition, loyalty, growth, and real business outcomes.
AliExpress, Yandex, TNT, Wildberries — these aren't just lines on my résumé. These are brands I worked with at the scale of major markets and millions of users.
I know how to build marketing as a system: from positioning and brand platform to the creative idea, production, team, campaign launch, and results measurement.
Worked in international markets — France, Germany, Brazil, China, Spain. Founded and sold a sports startup — I understand the real cost of errors, focus, and speed.
Working with meaning and emotion is my core territory. That's what makes a brand not just visible, but needed — helping people understand, feel, and choose.
I studied neuromarketing and neuro-coaching at the Moscow Institute of Psychoanalysis — it sharpened how I read audience behaviour and understand why some brands stay in the mind.
WHAT I DO
I'll audit your current marketing strategy, positioning, and team. I'll show where the bottlenecks are, what's running idle, and where the real growth potential lies. You get a concrete action plan — not a deck for the sake of a deck.
Brands and companies that feel their marketing isn't firing on all cylinders but can't pinpoint why.
What you get:Diagnosis · Priorities · Action plan
Discuss a project →I'll develop positioning, a brand platform, and a creative concept. From strategy to visual language and the first campaigns.
New products that need an identity, and mature brands that need a refresh.
What you get:Positioning · Brand platform · Creative direction
Discuss a project →I'll develop the idea, assemble the team, and launch it. Full cycle from brief to results evaluation. I've worked with budgets of 500M+ rubles and with no budget — I know how to deliver in both cases.
Businesses that need a big idea and a partner who will see it through to the screen.
What you get:Creative idea · Launch model · Results framework
Discuss a project →WHERE TO START
Start with a strategic review. There is no obligation to launch a large project: we will unpack the context, identify the central problem, and decide what is actually worth doing next.
Book a strategic review →A review is useful when you need to:
test your positioning and marketing strategy
prepare a launch, campaign, or business case
get an independent view of your marketing and team
set priorities and define the next steps
